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Opportunity hamilton

Business Plan  Implementation  - Marketing Plan (for manufacturers) presented by Mike Clark, The Marketing Company

Wednesday 24 March 2010  9am-1pm

All money in your business comes from customers, and customers will only spend if are clear on what you offer, where and What Is In It For Them!

If you want to know how to implement your marketing plan to increase the number of enquiries, orders and sales you receive then make the time to attend this workshop.

You will walk away with practical skills, tips and strategies that you will be able to implement immediately and see the results of well focused, intentional action.

We will cover

  • Clarity of purpose – is it clear to you and your team what the ultimate outcome of your plan is
    ensuring each step has purpose and is SMART(A)
  • How to share a marketing plan with a team so that every team member knows their part in the sales process and is committed to ensuring the company’s success
  • How to measure the results of marketing initiatives and proactively alter as necessary (before spending a fortune)
  • Truly understand the importance, and, how to ensure that you are able to regulate demand so production copes with supply
  • Explore the growing world of the World Wide Web and look at online social marketing – and see if it suits you now or if it could suit in the future

Many manufactures have clear factory processes with logical steps that lead to the production of the final product – this workshop will help bring some of that to the important sphere of your marketing plan.

All attendees qualify for a personal coaching session with the presenter. Bookings can be made after the workshop.

Fully funded by New Zealand Trade and Enterprise.

To register please contact Robyn Robertson on Ph (07) 959 1623 or robyn@opportunityhamilton.co.nz

 Opportunity hamilton Opportunity hamilton
 Three tertiary institutions, - The University of Waikato, Wintec and Te Wananga o Aotearoa are located in Hamilton.  The University of Waikato generates 3% of the region’s total revenue and nearly $1 billion for the New Zealand economy as a whole.  Hamilton is a student city, with more than 46,000 people in tertiary study.  Hamilton is building a $68.4 million Claudelands Convention and Exhibition Centre. It includes a 5,000-capacity multipurpose indoor arena, 1,500-capacity conference centre and upgraded exhibition facilities.  Hamilton Farmer’s Market is held every Sunday from 8am to noon on River Road.  Hamilton’s population is around 135,000 people and is projected to increase to 178,782 in 2024.  Hamilton has 3.2% of New Zealand’s population and is one of the country’s fastest growing cities.  Hamilton is New Zealand’s largest inland city, and 4th largest urban area.  Hamilton is on the main tourist route between Auckland and Taupo. Hamilton is the heart of the Waikato.  Hamilton has a land area of 98.6 km2 (New Zealand's smallest city in terms of land area).  The average age in Hamilton is 31.3 years compared to 35.9 years nationally.  Hamilton has a youthful population - around half of residents are under 30 years old.  New Zealand European makes up three quarters of the population, and Maori 19%.  Hamilton is home to more than 80 ethnic groups from 65 countries.  Over half of all New Zealanders (53 percent) were living in four main urban areas (Auckland, Hamilton, Wellington, and Christchurch) at 30 June 2009.  As at February 2008 there were 12,476 small or medium-sized enterprises (SMEs) in Hamilton. This figure accounted for 94% of the total number of businesses in Hamilton.  SMEs contribution to employment in Hamilton stands at 33% which equates to 25,810 employees.  The growth of SMEs in Hamilton city between 2000 and 2008 was 31% which is above the 25% percent growth recorded in the rest of New Zealand over the same time period.  Hamilton is the home of the mighty Chiefs and Waikato rugby teams and the 26,000 capacity Waikato Stadium.  Hamilton will host 3 matches in the 2011 Rugby World Cup.  Hamilton will host the New Zealand round of the prestigious V8 Supercar Championship in the city for the fourth year in 2011. The inaugural race in April 2008 attracted 172,000 attendees plus 5,000 people associated with the running of the event. The event generated $28.3 million of new money into the local economy in the first year and is estimated to generate $156 million over the seven years that the event will run.  Over 100,000 people annually visit New Zealand National Agriculture Fieldays held at Mystery Creek (10 minutes south of Hamilton), which is the largest agricultural event held in the Southern Hemisphere. Each year generates around $290 million sales.  As the centre of the thoroughbred industry, Hamilton has an excellent racing venue at Te Rapa. A national trotting track is 15 minutes drive from Hamilton in Cambridge.  Hamilton hosted the 2010 World Rowing Championships at Lake Karipiro (30 minutes south of Hamilton)   Raglan is 40 minutes by road from Hamilton and home to one of the world’s longest left-hand surf breaks.  Hamilton Zoo is home to over 600 native New Zealand and exotic animals, set in 25 ha of tranquil surroundings.