Opportunity Hamilton

New Zealand has plenty to brag about, Pass It On

The Pass It On initiative was launched on 8 April 2010. It targets Kiwis living overseas and asks them to share stories and videos on the site with friends, family and business colleagues. The campaign is using the power of social media to raise awareness of New Zealand as a lead-up to the Rugby World Cup 2011.

During its first month, over 15,000 unique visitors visited the site and just under 2,500 people signed up to the campaign. Plus, over 100 businesses have contacted the campaign managers asking to be featured on the site.

Opportunity Hamilton worked with the project to ensure the Waikato region was featured in the campaign:

We also helped to develop videos on several Waikato businesses featured. Local aircraft manufacturer,
Pacific Aerospace, is featured on the site: Eight additional Waikato company videos are currently in production and will be on the website within the next few months.

Opportunity Hamilton will continue working with PassItOn right up to the Rugby World Cup to ensure the Waikato region gets its fair share of publicity through the site.

Three tertiary institutions, - The University of Waikato, Wintec and Te Wananga o Aotearoa are located in Hamilton. The University of Waikato generates 3% of the region’s total revenue and nearly $1 billion for the New Zealand economy as a whole. Hamilton is a student city, with more than 46,000 people in tertiary study. Hamilton is building a $68.4 million Claudelands Convention and Exhibition Centre. It includes a 5,000-capacity multipurpose indoor arena, 1,500-capacity conference centre and upgraded exhibition facilities. Hamilton Farmer’s Market is held every Sunday from 8am to noon on River Road. Hamilton’s population is around 135,000 people and is projected to increase to 178,782 in 2024. Hamilton has 3.2% of New Zealand’s population and is one of the country’s fastest growing cities. Hamilton is New Zealand’s largest inland city, and 4th largest urban area. Hamilton is on the main tourist route between Auckland and Taupo. Hamilton is the heart of the Waikato. Hamilton has a land area of 98.6 km2 (New Zealand's smallest city in terms of land area). The average age in Hamilton is 31.3 years compared to 35.9 years nationally. Hamilton has a youthful population - around half of residents are under 30 years old. New Zealand European makes up three quarters of the population, and Maori 19%. Hamilton is home to more than 80 ethnic groups from 65 countries. Over half of all New Zealanders (53 percent) were living in four main urban areas (Auckland, Hamilton, Wellington, and Christchurch) at 30 June 2009. As at February 2008 there were 12,476 small or medium-sized enterprises (SMEs) in Hamilton. This figure accounted for 94% of the total number of businesses in Hamilton. SMEs contribution to employment in Hamilton stands at 33% which equates to 25,810 employees. The growth of SMEs in Hamilton city between 2000 and 2008 was 31% which is above the 25% percent growth recorded in the rest of New Zealand over the same time period. Hamilton is the home of the mighty Chiefs and Waikato rugby teams and the 26,000 capacity Waikato Stadium. Hamilton will host 3 matches in the 2011 Rugby World Cup. Hamilton will host the New Zealand round of the prestigious V8 Supercar Championship in the city for the fourth year in 2011. The inaugural race in April 2008 attracted 172,000 attendees plus 5,000 people associated with the running of the event. The event generated $28.3 million of new money into the local economy in the first year and is estimated to generate $156 million over the seven years that the event will run. Over 100,000 people annually visit New Zealand National Agriculture Fieldays held at Mystery Creek (10 minutes south of Hamilton), which is the largest agricultural event held in the Southern Hemisphere. Each year generates around $290 million sales. As the centre of the thoroughbred industry, Hamilton has an excellent racing venue at Te Rapa. A national trotting track is 15 minutes drive from Hamilton in Cambridge. Hamilton hosted the 2010 World Rowing Championships at Lake Karipiro (30 minutes south of Hamilton) Raglan is 40 minutes by road from Hamilton and home to one of the world’s longest left-hand surf breaks. Hamilton Zoo is home to over 600 native New Zealand and exotic animals, set in 25 ha of tranquil surroundings.