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Using technology
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Technology has become a vital element of being in business. Websites, blogs, accounting software, social media, e-newsletters, servers, and hosting are all things that have become common place. In addition to this, business services such as connecting with your staff, suppliers and customers through the latest remote-working technology is increasingly expected, and real-time marketing is growing more important with the surging growth of social networking products like Twitter and Facebook.

Technology embraces a number of business functions such as:

- Back-ending into supplier and customer systems.
- Mobile devices to complete customer orders in real time.
- Online marketing and communication tools.
- Product design and delivery.
- Speed to market as a competitive advantage.
- Keeping in touch with customer needs and the ever-changing market place.
- Ease of self-booking and research on the Internet.
 
NZTE’s e-business guide is a great start for early-stage businesses looking to see how technology can impact on and change their business.

Read more.
 Hamilton is New Zealand’s largest inland city, and 4th largest urban area.  Hamilton is on the main tourist route between Auckland and Taupo. Hamilton is the heart of the Waikato.  Hamilton has a land area of 98.6 km2 (New Zealand's smallest city in terms of land area).  The average age in Hamilton is 31.3 years compared to 35.9 years nationally.  Hamilton has a youthful population - around half of residents are under 30 years old.  New Zealand European makes up three quarters of the population, and Maori 19%.  Hamilton is home to more than 80 ethnic groups from 65 countries.  Over half of all New Zealanders (53 percent) were living in four main urban areas (Auckland, Hamilton, Wellington, and Christchurch) at 30 June 2009.  As at February 2008 there were 12,476 small or medium-sized enterprises (SMEs) in Hamilton. This figure accounted for 94% of the total number of businesses in Hamilton.  SMEs contribution to employment in Hamilton stands at 33% which equates to 25,810 employees.  The growth of SMEs in Hamilton city between 2000 and 2008 was 31% which is above the 25% percent growth recorded in the rest of New Zealand over the same time period.  Hamilton is the home of the mighty Chiefs and Waikato rugby teams and the 26,000 capacity Waikato Stadium.  Construction of the $1 billion Waikato Expressway, including design work on the Hamilton bypass, is underway